Sep 13
11
Building a B2B Social Media Cohesive Strategy
The road to social media failure is paved with good intentions. Without a cohesive strategy, processes, tools, and governance, well-intentioned marketers can cause more harm than good. Equally well-intentioned senior executives know they need to get social, but don’t understand the channel, how deeply it cuts through their strategy, or how to guide their teams through the strategic and cultural transformation needed to take full advantage of its potential. In this session, hear how to take your social media program to the next level:
- Step 1: Forget Social Media. Think Content Marketing
- Step 2: Define your objectives
- Step 3: Measurement. What’s ‘success’ mean to you?
- Step 4: Infrastructure. Get some help
- Step 5: Governance. Lock it down
- Step 6: Listen, learn and adapt
Moderator:
, Brand Ambassador, Majestic SEO
Speakers:
, Manager, Brand & Social Marketing, Webtrends
, Vice President of Marketing, Regus
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
Follow Me:
